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Type Directors Club – the world’s most important competition on the topic of writing at drupa 2012
For 65 years, the Type Directors Club of New York has concerned it-self with the improvement of typography - and it does not look as though it will be retiring any time soon! On the contrary: T the most important competition in the world on writing form is not only alive and kicking, it also embraces new offshoots and more internationality for new records. Thus the TDC show this year at drupa is not just accompanied by the writing design competition TCD2 but also by the new TDC Title Design, a competition dedicated to innovative opening credits and moving image typography. Despite an abundance of awards, the TDC show is time and again considered the yardstick for writing and typography!
"drupa and the TDC show have been close partners for over 20 years", said a happy Bertram Schmidt-Friderichs, Chairman of the German Committee of the TDC of New York: "Graphic design has had an established presence at drupa for many years thanks to the support of Messe Düsseldorf! Where would the presentation of the newest print and media technologies be without the latest trends and models with which you can produce the best in communication with writing?"
The world premiere of the 58th TDC show will feature with its own stand in Hall 6 (B 06); there, creative suggestions, artistic food for thought and the latest trends in visual communication can all be found amidst the wealth of technology and innovation. For the se-cond time the stand has been designed by students of the university of applied sciences in Würzburg under the guidance of TDC committee member Prof. Gertrud Nolte. The involvement of the students goes beyond the preparation and design of the stand: they helped build it and are in charge of the TDC show on site throughout the 14 days of drupa.
In 2012, works with the title "Awarded for Typographic Excellence" can be seen in the drupa cube in Hall 7A. Diego Vainesman, Presi-dent of TDC, and Carol Wahler, the longstanding and experienced drupa TDC director, are travelling from New York especially in order to congratulate the German winners personally on 03 May at 3.00 pm. An award in the TDC was for many designers the start of a great career because the selection criteria of the TDC show are strict, and the jury procedure is considered to be impartial.
Contenders from 33 countries competed at the 58th TDC show. From almost 1600 entries, only 223 awards for works from 21 countries were selected, including 47 pieces from Germany. No easy task for the jury, on which design stars such as Luise Fili and Ray Fenwick were sitting, because the level of all the entries was extremely high. As always the results of the show reveal a large range: from do-it-yourself style of handwriting to the growing category of time-based typography in films and trailers including the new 3D film technology. Above all, in the Title Design extra show, which is incorporated into the exhibition, the limits of typography are stretched and whole new possibilities are presented.
Maxim Zhukov, Roger Black, Mathew Carter, Paul Shaw and Erik Spiekermann selected new and thus unused but brilliantly made typefaces from 173 entries from 27 countries in the TDC2 competi-tion: 13 typeface families received the coveted prize "Design Excel-lence" from the TDC which, with its strict yardstick, is remaining true to its aim to nurture the graphic arts community with outstanding ty-pography.
Diego Vainesman, the current TDC president, is also speaking on Saturday, 5 May, at the drupa cube as part of the creative weekend on "Type is sexy - and I know it!" International stars of the type and photo scene spark off a firework of inspiration on this weekend in the drupa cube. Tickets for the whole creative weekend are available for 199.00 euros at the drupa 2012 ticket shop (www.drupa.de/2130).
Press Department drupa 2012
German Liaison Chairman of the Type Directors Club of New York Monika Kissing
Bertram Schmidt-Friderichs Anne Klaus (Assistant)
c/o Verlag Hermann Schmidt Mainz Tel: +49(0)211-4560 543
Tel: +49(0)6131 506015 Fax: +49(0)211-4560 8548
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