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How about digital printing?
Digital printing has grown significantly, especially in the last decade. The volume of digital print in India is expected to grow at a rate of 20%¬–25% between 2011/12. Lower inventory stock, just in time production and cost efficiency in short run jobs are some factors capturing the attention of Indian printers.
Variable printing and real time flexibility are the greatest strengths of digital printing. We believe the ideal path for printers is to enhance their existing sheetfed and web capacities with digital set-ups. This adds a new dimension to their production workflow, complementing their high-speed production capacity with variability in their end products, thus increasing their product portfolio and adding value to end-users.
Social Media and Web-to-print— are those the kind of topics people are talking about?
Social Media have steadily invaded the lives of Indian consumers. Facebook, Twitter and MySpace have gained immense popularity across age groups in the country and become an important platform for brands to reach out and communicate with end-users. Self-Publishing via social media has in turn increased the amount of time spent on the internet to 60 minutes per day for the average Indian. This highlights the importance of social media in the marketing plans of companies and their effectiveness in conveying intended messages to their target audience.
On the other hand, web-to-print has only recently found its way into the Indian printing industry—within a very limited range at that. However, with the web’s increasing penetration throughout the country and the rise of professionally managed print houses, the technology is bound to pick up. Lack of space for expansion of print houses in the main city areas and increasing real estate prices will ensure that this technology is bound to capture the Indian printing industry’s attention very soon.
What are the main problems in the graphic arts industry (printers and service bureaus)?
The graphic arts industry is currently reeling from increased raw materials prices, especially for paper and board. Stringent environmental laws and increasing consumer awareness about paper production and deforestation has adversely affected the paper prices in the country. Also, the entry of digital printing has increased the competition for printers, especially for short runs and variable print requirements. Shorter delivery times and high quality standards have forced several print houses to incorporate digital media as part of their product portfolio. A reduction in print runs, especially in commercial printing, and growing competition has reduced profit margins for several offset printers in the country.
Digital printing has grown significantly, especially in the last decade. The volume of digital print in India is expected to grow at a rate of 20%¬–25% between 2011/12. Lower inventory stock, just in time production and cost efficiency in short run jobs are some factors capturing the attention of Indian printers.
Variable printing and real time flexibility are the greatest strengths of digital printing. We believe the ideal path for printers is to enhance their existing sheetfed and web capacities with digital set-ups. This adds a new dimension to their production workflow, complementing their high-speed production capacity with variability in their end products, thus increasing their product portfolio and adding value to end-users.
Social Media and Web-to-print— are those the kind of topics people are talking about?
Social Media have steadily invaded the lives of Indian consumers. Facebook, Twitter and MySpace have gained immense popularity across age groups in the country and become an important platform for brands to reach out and communicate with end-users. Self-Publishing via social media has in turn increased the amount of time spent on the internet to 60 minutes per day for the average Indian. This highlights the importance of social media in the marketing plans of companies and their effectiveness in conveying intended messages to their target audience.
On the other hand, web-to-print has only recently found its way into the Indian printing industry—within a very limited range at that. However, with the web’s increasing penetration throughout the country and the rise of professionally managed print houses, the technology is bound to pick up. Lack of space for expansion of print houses in the main city areas and increasing real estate prices will ensure that this technology is bound to capture the Indian printing industry’s attention very soon.
What are the main problems in the graphic arts industry (printers and service bureaus)?
The graphic arts industry is currently reeling from increased raw materials prices, especially for paper and board. Stringent environmental laws and increasing consumer awareness about paper production and deforestation has adversely affected the paper prices in the country. Also, the entry of digital printing has increased the competition for printers, especially for short runs and variable print requirements. Shorter delivery times and high quality standards have forced several print houses to incorporate digital media as part of their product portfolio. A reduction in print runs, especially in commercial printing, and growing competition has reduced profit margins for several offset printers in the country.
Natasha Tandon, general manager–Marketing for manroland India
