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High growth rates in the East and explosive productivity gains in the West Part 2

“Many requests by our customers cannot be postponed and there is no time to wait for new models or some possibly more fortuitous purchase choices. In contrast to trade shows past, when many manufacturers withheld introduction of their latest technologies to unveil them at a great exhibition like drupa, things more or less have changed quite a bit. Obviously, the event retains its significance for both manufacturers and the market as such, as it has become a giant meeting place for an exchange of views and solutions; transcending the introduction of new machines and equipment.”
Daniel Eraldo, Director of Marketing–Kodak Brasileira

“drupa never fails to help us raise the level of investments—and Brazil’s participation in Düsseldorf is growing. While technical novelties are of a lesser calibre and not as dramatic, they remain on an upward trajectory. I say so with the experience of someone who has followed every drupa since 1982. We, or should I say our customers, no longer can wait for the next drupa to invest in new equipment. New technologies will be brought to market in methodical fashion in order for us to build long-term customer allegiancies. Those are lifelong relationships and/or partnerships that oblige Heidelberg to offer the customer the greatest benefits at an ideal point in time.”
Dieter Brandt, general manager–Heidelberg do Brasil

 
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