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“I believe the impact of drupa will be felt in the second half of the year, especially relative to investments in digital Print. We are noticing many investments to be moved forward, even though drupa is less than a year away. But because of local trade shows, printing businesses have a much faster access to new technologies. In addition, the internet and other channels afford a much better awareness of significant inventions from around the globe”.
Eduardo Sousa, director of marketing–Agfa Brazil
“Some customers will hold off with their investment decisions until drupa next year, but most do recognize the ‘here and now’ as most advantageous for investments, enabling them to show results even before drupa 2012 gets underway.”
Luiz Cesar Dutra, general manager–Deltagraf (KBA-branch office Brazil)