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CO2-Emissions—much remains to be done*
• CO2 accounts serve to highlight reduction of energy usage and greenhouse emissions. They only are used secondarily as basis for calculation to equalise emissions which cannot be reduced.
• Less energy usage means fewer CO2 emissions and higher cost savings.
• The current industry-specific or national standards for the determination of CO2 accounts are confusing, expensive and complex—they ought to be unambiguous, precise and credible.
• A international standard for CO2 accounting is sorely missed across the entire spectrum of the value creation chain in the print and media industries.
• CO2 accounts pose a real challenge for small and medium-sized businesses should they not be simplified.
• A proliferating application of eco-labels will confound, at the same time diminishing their effectiveness (there are more than 300 labels in more than 200 countries).
• Printing with ink on paper causes only a single instance of CO emission; in any other medium, each hit causes another instance of energy usage.
* Source: Printcity
Green printing—international voices
• Pulp, paper & printing: 0.6 %
• Electronic Media: 4.0 %
* Source: Printcity
Climate-neutral printing is »en vogue«
Various consulting businesses in the environmental sphere have specialised to guide the printing industry through the jungle of certificates and ecological calculations. As one of the first advisers concentrated in the trade, ClimatePartner (www.climatepartner.com) has stepped up to the plate to make a name for itself. Besides its home office in Munich, it also has branch offices in Athens, Milan and Vienna. The enterprise additionally advises clients in the segments events, hotels and restaurants, and food and beverage. “We invented climate-neutral printing and brought it to market”, the company’s website boldly announces and continues: “We refine its methodology on a daily basis in close cooperation with the respective stakeholders in the printing trades and environmental protection agencies.”