Joachim Schaefer reflects why and how the drupa 2008 will be a major milestone within the history of the global printing art industry. As a fair bigger than any one of its kind before, drupa 2008 will have a major impact on investors strategies as well as on the level of technical integration of workflows. The importance of the drupa as the storefront of a whole industry recommends you should not stay away from celebrating this event. Listen to Joachim Schaefer as he explains the major attractions and the reasons why the drupa will also be an important asset to your knowledge-management.

Since June 2006, as one of the managing directors at Messe Duesseldorf GmbH, Joachim Schäfer is in charge of a set of Messe Duesseldorf's domestic shows and the portfolio of partner and guest events being staged here. He is also responsible for a number of the company's internal service departments including advertising, press and public relations, internet services, CRM and IT.