Red Sofa Interviews

Interview with Frank Romano

  Frank Romano, Professor at the Rochester Institute for Technology (RIT), is convinced that digital print solutions will reach the production level of offset printing and play a pivotal role in the long-term future of the print industry. He forecasts that offset printing will only enjoy a niche existence with just 30 to 40 percent of its printing volume by the year 2020. drupa report wanted to find out more about the latest findings from the digital printing expert and his predictions for the printing industry.
Interview with Frank Romano - read more...

Interview with Benny Landa

  Driven by his digital vision, Benny Landa has for many years been championing technical developments in the graphic arts industry, thus constantly re-inventing its structures and processes. Even though the inventor of “digital offset print” has retired from the day-to-day business at Hewlett Packard, he still is an engine of innovation and a much sought-after representative for the company. On the Red Sofa, he talks about the industry’s future, digital printing and his latest projects in Israel. By Andrea Bötel
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Interview with Wolfgang Mildner, chairman of the Organic Electronics Association (OE-A) and managing director of PolylC Ltd.

  In search of perspectives for the future, the manufacture of storage instruments appears to present an increasingly interesting aspect for the printing industry’s service sector. New materials development, IT programming and the creation of new applications are closely interwoven. Reason enough for the founding of the “Organic Electronics Association (OE-E)”, which attracts representatives from across the IT spectrum to debate synergies and innovative solutions. For years, developments have been proceeding apace, as is now being confirmed by OE-A’s chairman, Wolfgang Mildner. By Andrea Bötel
Interview with Wolfgang Mildner, chairman of the Organic Electronics Association (OE-A) and managing director of PolylC Ltd. - read more...

Interview with Manfred Mandel, CMO of Real

  Retailers invest hundreds of millions of Euros annually in advertising inserts. The sums still represent a significant portion within the media’s marketing mix. Yet consumers’ changing shopping habits, together with new ways of communication and other types of advertising, are gaining in importance. Manfred Mandel, Chief Marketing Officer and Executive Vice President for the international operations of Real, talks about what he expects of print service providers and the new ad strategy of the hypermarket retail chain. By Anna Berg
Interview with Manfred Mandel, CMO of Real - read more...