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Logos
Logos
Do not hold back on your statement: You are part of drupa 2012!
And be it in your advertisements, on letterheads, in invitations or in other areas: use the drupa logo on your mailings and in advertising media!
In order to use the drupa 2012 logo to its best possible effect, depending on the medium, we are offering you various logo forms in variable data formats for direct download. Make use of the drupa 2012 logo in connection with your stand number, for example as an e-mail signature or to complement your mailings.
The logo is also available for you to download and individualize at
www.drupa.de/2379.
You can find out how best to use the logo by reading the following pages in our Corporate Design Manual.
The perfect logo format for your media
Use the drupa logo in all your communications to send the message: “We’ll be there. It pays to visit us at drupa.” In order to achieve the most powerful logo impact for every medium, we offer you a number of different logos in variable file formats which can be directly downloaded at www.drupa.com/2351:
1. The 4-colour logo
The colour logo in positive format is recommended for general use on all white or light-coloured backgrounds. This serves to bring out the logo colours to optimum effect. (cf. Fig. 1.1)
fig.: 4-colour logo in positive format
2. The black and white logo
If the colour logo cannot be used for production- or application-related reasons, e.g. on fax forms or in newspaper advertisements, the black and white logo can be used by way of alternative (cf. Fig. 1.2)
fig.: Monochrome B/W logo in positive format
3. The reverse logo format
The most effective logo format for red or dark-coloured backgrounds is the reverse format of the colour logo (cf. Fig. 1.3).
fig.: Monochrome colour logo in reverse format
