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04 May 2012 - Day of Packaging
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Friday, 04 May 2012 - Day of Packaging
Megatrends and new consumption behaviour - this is how they appear in the area of packaging.
| Time | Content | Speakers |
|---|---|---|
|
Josh Brooks Packaging News |
||
| 10:30 |
Mega trends shaping the newconsumer experience - an overview |
Mike Ferrari Ferrari Innovations Solutions LLC |
| 11:00 |
Illuminating packaging Glatz will be drawing on both key megatrends and developments in production technology to outline concrete approaches to “Packaging of the future – today, tomorrow, day after tomorrow”, and takes a look at the potential of electronic printing. |
Martin Glatz Karl Knaur KG |
| 11:30-11:45 | Break | |
| 11:45 |
Sustainability Is Driving Packaging Strategy Sustainability is influencing the future strategies of the consumer goods industry. Not only are consumers going to change their purchasing habits, but also manufacturers with their suppliers and the trade will have to find new and agile ways to respond to consumer expectations and develop technologies to meet their needs. Various case studies will illustrate the need for agility in package design & development to keep up with consumer demands. |
Jürgen Dornheim The Procter & Gamble Co. |
| 12:15 |
Digital Printing Game Changing Capability Digital printing is now well adopted by brand owners for labels. Many are enjoying the “eye catching” quality, supply chain advantages in waste stream reduction, and productivity. New machines allow mainstream production of flexible packaging and folding cartons. You will learn how this new portfolio of digital presses will provide your brand to grow. |
Christian Menegon HP |
| 12:45 |
Consumer Interaction Through Mobile Technology The mobile phone is part of our everyday communication. Alongside mobile customer relationship management, advertisers therefore also have mobile dialogue marketing options such as prize draws, voucher campaigns, votes/surveys, ticketing, couponing and service applications. These marketing opportunities are becoming increasingly important in packaging. |
Harald Winkelhofer IQ mobile GmbH |
| 13:15 | Lunch | |
| 13:45 |
Brand protection in packaging offset printing Jürgen Veil will be talking about inkjet integration in sheet-fed offset printing. This process allows QR and other barcodes to be printed onto individual items of packaging for unique coding and serialisation, ensuring product traceability and preventing counterfeit copies. New options for finishes offered by concealed image technologies (CIT) will also be addressed. |
Jürgen Veil KBA |
| 14:15 |
iLabel – Labeling Yesterday, Today and Tomorrow The presentation is about the question how todays reality in terms of flexibilization, individualization, speed and shopper behavior impacts the value chain of creating a label. How does the initial marketing idea travels from its first creative concept into a final design, into an artwork, into a label today and what kind of further changes can we expect in the next 10 years? How do Brands, Agencies, customer and print supplier have to work together in the future to meet consumer and shopper needs? |
Till M. Schütte Coca Cola |
| 15:00 |
Product Marketing Special Applications Martin Mainka, age 44 has a degree in Print Engineering and has been working in the graphic arts industry for 24 years. At Heidelberger Druckmaschinen AG he is the product specialist for special applications and printing technology and is in Product Marketing responsible for the Heidelberg Foil Star. |
Martin Mainka Heidelberger Druckmaschinen AG |
More informations and functions
Agenda “Day of Packaging!"
"One thing will never disappear even in the age of digitalisation: The product packaging! It is not just indispensable, but also universally usable as an attractive advertiser, interactive medium, as a component relevant to marketing and a logistical must-have. Give your product what you need and your customers what they expect. Visit the “Day of Packaging!" "
Download: Agenda “Day of Packaging!" (884.29 KB)Programme Overview:
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