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Saturday, 05 May 2012 - Creative Weekend 1
Day 1: Focal point typography: Quo Vadis Editorial Design?
|10:30||Bertram Schmidt-Friderichs und Boris Kochan
Verlag Hermann Schmidt Mainz & Typographische Gesellschaft München e.V
Type is Sexy, and I know it! (based on a true experience!)
Today typography is at a Golden Age. The 65 years young Type Directors Club’s show is coming to Drupa. If you have never been exposed to great typography come and take a look. Get a visual taste of the beautiful/ sensuous letterform. From now on you’ll look at type in a different way…the spine, the crossbar, the bowl…because “Type is sexy and I know it.”
Type Directors Club
To become one – from the addition to the multiplication of media possibilities
A love affair? A match made in heaven? Or just wretched routine? At the interface of (re)active, responsive and referential (editorial) design, plain common sense can help. Not to mention a healthy dose of patience, to complete a successful symbiosis between technology and communication…
Whit a mastike: Some think that you cannot mix up text and image
Horst Moser demonstrates the diversity of text and image combinations in modern editorial design, including intriguing letter and photo hybrids and unexpected image/text amphibians.
FAR OFF - PHOTOGRAPHY AND WORK BY BEAT PRESSER
Beat Presser talks about his experiences in analogue photography; his travels, adventures, book and exhibition projects and his work as visiting photography lecturer.
About the sex appeal of typography – typeface in contemporary editorial design
In magazines, journals and books, both digital and print, typography has always played a key part in Lars Harmsen’s work. Find out why the sex appeal of this ‘black art’ is timeless but its application can and must be modern... a fascinating analysis.
Prof. Lars Harmsen
Between art and commerce? – About the courage to think differently
One of today’s best print and magazine designers in Germany gives an insight into his unique approach. Mario Lombardo talks about the need to go one’s own way, a desire for diversity and the search for subtle tones.