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07 May 2012 - Day of Magazines
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Monday, 07 May 2012 - Day of Magazines
Examples and trends of digital expansions of magazines - from mobile trend to app.
| Time | Content | Speakers |
|---|---|---|
| Henning Kornfeld | ||
|
10:30p> |
Keynote: The golden future of newspapers – how quality media profits from
digitisation |
Dr. Rainer Esser ZEITVERLAG Gerd Bucerius GmbH & Co. KG |
| 11:00 |
Customer-oriented intermedia as growth opportunity for magazine publishers ‘Now as ever, the magazine business depends on high-quality journalism and a close connection to the world of the reader and consumer. The strategic use of potential cross-media and digital features such as moving images, live entertainment and merchandising is also becoming increasingly important.’ |
Dr. Holger Feist Burda Intermedia Publishing |
| 11:30 |
Digital brand management: Transformation of print brands in the digital age –
successful models from Augmented Reality to social media Changes in media use are forcing publishers to transform their core business into digital business models. This not only demands a radical rethinking of the role of publishers and editorial teams in the digital society, it also poses new challenges for brand management. |
Falko Ossmann Axel Springer AG |
| 12:00 | Break | |
| 12:15 |
Mobile media, NEW opportunity for the printing business – monetisation
of mobile contents in the reader and advertising market Content producers strongly rooted in traditional print publishing are increasingly seeing this as a legacy. Yet a mobile-centred strategy offers good opportunities for monetarising content on the reader and advertising markets. Find out about best practice and worst practice from IDG. |
Michael Beilfuß IDG Business Media und IDG Magazine Media |
| 12:45 |
From the printed magazine to a community product – digital expansion of a classic medium Magazines remain an extremely important aspect of the industry information business, but traditional print revenue models are failing. Inspiration is needed for the future form of this traditional medium. Success could lie in a comprehensive community product. |
Christian Lindemann Wolters Kluwer |
| 13:15 |
How print formats can convince in a digital world |
Erhardt F. Heinold Heinold, Spiller & Partner |
| 13:45 | Break |
More informations and functions
Agenda “Day of Magazine”
"How must print magazines change in order to continue playing an important role in the digital media environment? On the “Day of Magazine”, leading experts will provide you with sustainable answers to this question."
Download: Agenda “Day of Magazine” (839.06 KB)Programme Overview:
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