You are here: drupaWORLD. Special Shows. review Special Shows.
09 May 2012 - Day of Corporate Communication
drupa cube
Wednesday, 09 May 2012 - Day of Corporate Communication
International trends and examples from the corporate sector - of new IT structures and communications models.
| Time | Content | Speakers |
|---|---|---|
|
Michael Höflich Forum Corporate Publishing e.V. |
||
| 10:30 |
Welcome / Presentation Factbook 2012 |
Dr. Andreas Siefke KircherBurkhardt GmbH |
| 11:00 |
How corporate publishing puts financial institutions in the limelight Yesterday, they were boring bank brochures, today they are gripping financial magazines. The Credit Suisse example shows how in corporate publishing every possibility is used to create comprehensive, target group oriented communication platforms with a high potential for information and entertainment. |
Urs Arnold Inhalt und Form AG |
| 11:30 |
CPI - Content Performance Indicator: Measuring Corporate Publishing success To collect data on the use, acceptance and effectiveness of customer magazines, many companies employ empirical market and media research methods. The CPI – Content Performance Indicator – is a standardised and transparent tool for collecting the relevant data using reader questionnaires enclosed with the latest issue of a magazine. |
Walter Freese TNS Emnid Medien- und Sozialforschung GmbH |
| 12:00 | Break | |
| 12:15 |
Content & Commerce - how Editorial Shopping works Claim: Print is dead. Content is now domain of Internet marketing. The opposite is true. The British fashion sales „asos“ is growing tremendously without classic advertising but with its own print magazine, website, Twitter and Facebook . The example of the online shop „zalando“ (successful print magazine incl. app) shows that content and commerce are a powerful combination if they are consistently considered to be cross-media." |
Rainer Burkhardt KircherBurkhardt GmbH |
| 12:45 |
Corporate Publishing: Digital media and IT-requirements Social media, smartphones and iPads are opening up whole new communication strategies. These depend on IT technologies. Can publishers today still be innovative without IT expertise? A new study by the Macromedia University for Media and Communication provides some answers. |
Prof. Dr.-Ing. Klaus Kreulich Hochschule München, Fakultät 05 | Druck- und Medientechnik |
| 13:15 |
Crossmedia Customer Publishing in Belgium The customer media and contract publishing scene in Belgium is rapidly transforming from a ‘print only’ into a ‘cross media’ market place. The lecture will describe this transformation, will deliver proof and will illustrate it with some of Belgium’s best crossmedia cases. |
Michel Libens Propaganda nv/sa |
| 13:45 | Break |
More informations and functions
Agenda "Day of Corporate Communication"
"Convergent media, networked channels and cross-media concepts are increasingly more in demand by customers and are basically almost expected. On the Day of Corporate Communication, find out how you can ideally tackle this challenge and how you can take advantage of it."
Download: Agenda "Day of Corporate Communication" (746.30 KB)Programme Overview:
1. drupa week
Programme Overview
2. drupa week
Associated Partners
