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Monday, 14 May 2012 - Out of Home
The big hype: Large format advertising and its effect within the context of digital media.
The ambient industry within a changing media landscape
Fachverband Ambient Media
Going beyond labels with Augmented Reality
AR presentations combine analogue and digital communication – and offer a major benefit: Information can be accessed and experienced, and there is even a digital return channel. Case studies, scenarios and some controversial theories will provide food for thought and inspiration.
Pattern recognition - more information at the POS. What kinds of opportunities does the
smartphone hype hold for the trade and printing industry.
QR codes are out! Although practical, they are being replaced by the more elegant pattern recognition which can not only be used with an ‘unlimited’ range of attractive print motifs, but also offers exciting advertising options in combination with augmented reality – an important trend for the printing industry.
Online Software AG
|12:15||Typographic special processing||
novum! Werbemedien GmbH
„Large, larger – wide format“
Large-format printing comes into its own when creative implementation is to speak to the emotions – it is eye-catching and appealing. We already see countless applications from this segment in everyday life, for example at bus stops and sporting events and in supermarkets and department stores. Prepare to be inspired.
|13:15||The Next Generation of Out of Home||
Heye & Partner GmbH