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14 May 2012 - Out of Home
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Monday, 14 May 2012 - Out of Home
The big hype: Large format advertising and its effect within the context of digital media.
| Time | Content | Speakers |
|---|---|---|
|
Lesley Simpson Image Reports |
||
| 10:30 |
The ambient industry within a changing media landscape |
Alexander Houben Fachverband Ambient Media |
| 11:00 |
Going beyond labels with Augmented Reality AR presentations combine analogue and digital communication – and offer a major benefit: Information can be accessed and experienced, and there is even a digital return channel. Case studies, scenarios and some controversial theories will provide food for thought and inspiration. |
Florian Gmeinwieser PlanNet mobile |
| 11:30 |
Pattern recognition - more information at the POS. What kinds of opportunities does the
smartphone hype hold for the trade and printing industry. QR codes are out! Although practical, they are being replaced by the more elegant pattern recognition which can not only be used with an ‘unlimited’ range of attractive print motifs, but also offers exciting advertising options in combination with augmented reality – an important trend for the printing industry. |
Sandy Schulze Online Software AG |
| 12:00 | Break | |
| 12:15 | Typographic special processing |
Antonio Esmail novum! Werbemedien GmbH |
| 12:45 |
„Large, larger – wide format“ Large-format printing comes into its own when creative implementation is to speak to the emotions – it is eye-catching and appealing. We already see countless applications from this segment in everyday life, for example at bus stops and sporting events and in supermarkets and department stores. Prepare to be inspired. |
Susanne Rösner, Agfa Graphics |
| 13:15 | The Next Generation of Out of Home |
Carsten Horn Heye & Partner GmbH |
| 13:45 | Break |
More informations and functions
Agenda "Out of Home"
"Posters, large surfaces, screens and city lights, as well as many other original advertising formats found in a public area, do not just get attention, they are also becoming even more usable on an interactive basis. Diverse uses and creative ideas and how they have already become a part of everyday life in places such as Japan will be presented to you on the “Day of Out-of-Home Media”."
Download: Agenda "Out of Home" (786.43 KB)Programme Overview:
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