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Tuesday, 15 May 2012 - Day of Newspapers
Innovative examples of the changing newspaper sector and examples of how to deal with the digital media worlds.
Page One – The movie: NYT in the course of time
|11:00||Future of the newspaperWhat are the challenges for newspaper publishers in the future? Almost every daily newspaper is expanding its online offer. Consequence: The figures clearly show that newspapers are adapting successfully to the new consumer behaviour and are positioning themselves as cross-media brands.||
Dr. Eike Wenzel
ITZ Institut für Trend und Zukunftsforschung GmbH
|11:30||Niche publications – brand identity to win new advertising customersMark Seddon will argue that through a combination of the best of old and new media techniques and strategies, niche publications, of all varieties, have a strong future. In some cases, titles will achieve a new potential, while popular tabloid and non specialising broadsheets face continuing decline.||Tadeusz Szewczyk|
|12:15||The invisible reader? Measurability of Facebook, Twitter, editions, apps and PisHow does a media company respond to the changes in media usage? Stephan Marzen, publishing director of the national daily newspapers of the Rheinische Post Media Group, talks about the possibilities. How relevant are social networks for news offers? Are apps & co. marketing instruments or areas of business? Is the product range changing into a brand range? And what are the changes in advertising sales?||
The AdDesk: Cross-media advertising sales for print, online, mobile
ppi Media GmbH
|13:15||Media in the age of the connected city and the connected houseThe success of future media does not rely on identifying if a product is digital-only or not, but on understanding the importance of being meaningful and on delivering location-based, event-driven and on-demand products that are available at the right time, on the right place for the right people.||