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15 May 2012 - Day of Newspapers

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Tuesday, 15 May 2012 - Day of Newspapers

Innovative examples of the changing newspaper sector and examples of how to deal with the digital media worlds.

Time Content Speakers
    Dean Roper
WAN IFRA
10:30

Page One – The movie: NYT in the course of time
Andrew Rossi will discuss his observations from spending a year documenting the Media Desk of the New York Times, where the advent of Twitter, Wikileaks and the economic recession in the advertising and publishing industries created some of the most dramatic headlines in the business pages. Clips from the movie "Page One: Inside The New York Times" will be shown.

Andrew Rossi
11:00 Future of the newspaperWhat are the challenges for newspaper publishers in the future? Almost every daily newspaper is expanding its online offer. Consequence: The figures clearly show that newspapers are adapting successfully to the new consumer behaviour and are positioning themselves as cross-media brands. Dr. Eike Wenzel
ITZ Institut für Trend und Zukunftsforschung GmbH
11:30 Niche publications – brand identity to win new advertising customersMark Seddon will argue that through a combination of the best of old and new media techniques and strategies, niche publications, of all varieties, have a strong future. In some cases, titles will achieve a new potential, while popular tabloid and non specialising broadsheets face continuing decline. Tadeusz Szewczyk
12:00 Break  
12:15 The invisible reader? Measurability of Facebook, Twitter, editions, apps and PisHow does a media company respond to the changes in media usage? Stephan Marzen, publishing director of the national daily newspapers of the Rheinische Post Media Group, talks about the possibilities. How relevant are social networks for news offers? Are apps & co. marketing instruments or areas of business? Is the product range changing into a brand range? And what are the changes in advertising sales? Stephan Marzen
Rheinische Post
12:45

The AdDesk: Cross-media advertising sales for print, online, mobile
Newspapers have transformed their editorial organisation and created central news desks to increase effectiveness and efficiency. Why has this move not been followed in the sale of advertising space? Norbert Ohl advocates central sales organisations to improve service for advertising clients, increase sales and eliminate parallel organisations.

Norbert Ohl
ppi Media GmbH
13:15 Media in the age of the connected city and the connected houseThe success of future media does not rely on identifying if a product is digital-only or not, but on understanding the importance of being meaningful and on delivering location-based, event-driven and on-demand products that are available at the right time, on the right place for the right people. Alfredo Trivino
News International
13:45 Break  

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Agenda "Day of Newspapers"

"On the “Day of Newspapers”, the director of the film “Page One” and five other top speakers present the newspaper in the course of time. New advertising formats will be discussed. Mono-thematic niche publications for brand identity are introduced and, of course, formulas for success for the now indispensable online newspaper will also be conveyed."

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