Thursday, 03 May 2012: Print - Web - Mobile
Content
From social media through mobile marketing up to print - tips and trends: In practice, this is what media convergence looks like today.
Target Groups
Marketing decision makers, creative advertisers, media service providers
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Friday, 04 May 2012: Day of Packaging
Content
Megatrends and new consumption behaviour - this is how they appear in the area of packaging.
Target Groups
Marketing decision makers, creative advertisers, media service providers
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Saturday, 05 May 2012: Creative Weekend 1
Content
Day 1: Focal point typography: Quo Vadis Editorial Design?
Target Groups
Designers, graphic designers, creative people
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Sunday, 06 May 2012: Creative Weekend 2
Content
Day 2: Focal point digital photography: Cross-media design trends.
Target Groups
Designers, graphic designers, creative people
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Monday 07 May 2012: Day of Magazines
Content
Examples and trends of digital expansions of magazines - from mobile trend to app.
Target Groups
Publishers, creative advertisers, media service providers
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Tuesday, 08 May 2012: Day of Books
Content
The role of books within the media mix - new business models and busines strategies.
Target Groups
Publishers, creative advertisers, media service providers
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Wednesday, 09 May 2012: Day of Corporate Communication
Content
International trends and examples from the corporate sector - of new IT structures and communications models.
Target Groups
Marketing decision makers, trade mark proprietors
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Thursday, 10 May 2012: Day of Dialogue Marketing
Content
Trends in data protection and new ways in terms of customer relations in dialogue management.
Target Groups
Marketing decision makers, designers, graphic designers, creative people
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Friday, 11 May 2012: Day of Media Production
Content
Trends and examples regarding the changes in media production – the future will speed up this change even more.
Target Groups
Media service providers, marketing decision makers
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Saturday, 12 May 2012: Future of Print 1
Content
From technology to visions – what electronic printing is already capable of today.
Target Groups
Creative advertisers, media service providers
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Sunday, 13 May 2012: Future of Print 2
Content
Latest developments and trends in the area of functional und 3D printing.
Target Groups
Creative advertisers, media service providers
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Monday, 14 May 2012: Out of Home
Content
The big hype: Large format advertising and its effect within the context of digital media.
Target Groups
Media service providers, marketing decision makers
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Tuesday, 15 May 2012: Day of Newspapers
Content
Innovative examples of the changing newspaper sector and examples of how to deal with the digital media worlds
Target Groups
Marketing decision makers, publishing houses, publishers
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