HP goes cloud with Hiflex

It has been a busy few months for Hiflex’s Carolina Pagen, sales manager for EMEA, Asia Pacific and Japan, and Latin America, who this year celebrates 10 years at the company. Four months ago the German MIS and web-to-print specialist was acquired by HP and while time was too tight for the company to be relocated onto the HP booth in Hall 4, there was time enough to ensure the HP branding of its stand in Hall 7a.

“A lot has happened over the last months. We’re now part of a large and innovative organisation that opens up large opportunities for us. On the other hand, not everything has changed. We are an independent part of HP, still based in Aachen and the three brothers Thomas, Stefan and Markus Reichhart are as involved as ever before. In 27 years, Hiflex built up a lot of know-how and expertise that can now be taken to the next level.” Drupa has been very successful for us so far, said Pagen: “We have already sold our very first webshop to China!”