From print to mobile
The iPad is a new medium which creates a new experience for many of the activities we now consider to be time-consuming. It provides a variety of applications designed to make life easier and it’s filling the gap that exists between TV and PC. In the end, it’s a laptop that’s affordable, handy and very convenient to use.
The iPad is changing the game of digital publishing, e-commerce and advertising and offers a host of new business opportunities.
At Twixl media, we wanted to develop a solution that makes it possible to ‘translate’ print designs into digital designs by integrating interactive content such as photo slide shows, audio, video and more into a seamless iPad blend.
From InDesign to iPad
Twixl Publisher makes it possible for designers to translate InDesign files into iPad apps and it can be used for a great variety of sectors and application domains. Magazines are an obvious application, but Twixl Publisher can also be used for sales presentations, annual reports, newsletters, brand magazines, manuals, brochures, data sheets and more.
One message - different media
Our goal is to develop solutions that allow you to easily create apps for tablets in general, and the iPad in particular, starting from traditional print formats.
The market has eagerly embraced the iPad and similar reading devices and is constantly looking for new applications. You don’t have to rethink the full model. The basics are the same, but going digital offers lots of additional possibilities, new features, more interactivity, and an overall greater reading experience.
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