Innovative products and packaging design are needed to meet the needs of the next generation of consumers!
Under the guidance and patronage of the European brand & packaging design association the drupa touchpoint packaging initiative has joined forces with design schools in Italy and the Netherlands. In the past months, teams of young design talents have been developing ideas for future products and corresponding brand & packaging design concepts. Their work had to meet specific industry standards as precondition for touchpoint packaging partner companies to produce real packs for the exhibition during drupa.
Cooperation with NABA
NABA, Nuova Accademia di Belle Arti, is an education Academy focusing on arts and design: it is the largest private Academy in Italy, and the first one to have been recognized by the Italian Ministry of Education, University and Research (MIUR), back in 1980. As a recognized Academy, NABA offers academic diplomas equivalent to first and second level university degrees in the fields of design, fashion design, graphics and communication, multimedia arts, set design, and visual arts. The Academy was founded in Milan in 1980 upon the private initiative of Ausonio Zappa, Guido Ballo and Gianni Colombo. NABA was selected by Frame and included in the Masterclass Frame Guide to the 30 World’s Leading Graduate Design, Architecture and Fashion Schools, by Domus Magazine as one of Europe’s Top 100 schools of Architecture and Design.
Between January and June 2019 more than 200 hundred students have been working in teams on the drupa touchpoint packaging challenge. In total, 10 projects have been carried out. The winning designs will be produced as mock-ups or as a small series by the industry partners of the initiative. On the 29th of November 2019 Kim Dröge, drupa Senior Project Manager, and Rob Vermeulen, epda Board Member responsible for the drupa touchpoint packaging cooperation with NABA, awarded the student winners at NABA design school in Milan.