Today more than ever, the role of packaging is changing. It is part of the consumer engagement and experience. Innovative printing technologies have the power to use packaging to inform customers, convey new ideas and support causes. It’s changing the relationship between a brand and its customers. Drupa touchpoint packaging will showcase how new technologies and innovations can transform packaging in a fast changing world. As HP Indigo, we are pleased to be part of this amazing project and we intend to showcase how new digitally printed packages are creating greater customer engagement, savings costs, optimizing the supply chain and making a difference to the brands’ bottom line.