Industry decision-makers highly satisfied
Exhibitors praised the high level of decision-making competence of visitors. They, in turn, gave top marks to the range of products and services on offer in the 18 exhibition halls. Around 96% of all visitors confirmed that they had fully achieved the objectives associated with their visit. At over 50%, most of them came from the printing industry, followed by the packaging industry, whose share has increased significantly and which was the focus of many exhibitors as a growth driver. Many well-known brand owners were welcomed at the trade fair stands. In total, 170,000 trade visitors attended drupa 2024.
Digitalisation as a determining factor
Automation took centre stage at this year’s drupa, with a strong focus on AI and smart workflows, including software solutions. It became clear that digital and analogue technologies ideally complement and benefit from each other. Traditional industry leaders presented a wide range of digital solutions, while digital pioneers integrated conventional components into their offerings. Robotics played an important role in the exhibition halls and illustrated the path towards the smart factory.
Transformation and growth
drupa made it abundantly clear that the industry has great potential for the future, even against the backdrop of many challenges, and that the prospects are promising. In the last financial year, the global printing industry achieved a turnover of around EUR 840 billion (source: Smithers) and continues to develop at varying pace worldwide.
“At drupa 2024, we experienced first hand just how relevant and resilient this industry is,” summarises Sabine Geldermann, Director drupa, Portfolio Print Technologies. “The community is determined to set the course for the future together. Exchanging ideas with people from all continents and from all areas of the industry was extremely enriching and inspiring. We were able to welcome around 50 large delegations from various nations, and numerous globally active associations and organisations chose drupa as the ideal setting for their conferences and board meetings.
Together we are stronger. Many new strategic alliances concluded at the trade fair reflected the opportunities that are only possible in such a concentrated form at drupa: meeting market players from other countries around the world in person, using core competences as synergy effects, forming networks and driving the market forward together
Sustainable technologies in focus
Technology is the key to achieving sustainability goals - exhibitors at drupa illustrated this with numerous practice-orientated developments and concrete solutions. Top priority is given to resource efficiency and the path to a functioning circular economy. In addition, Touchpoint Sustainability from the VDMA, the German Machinery and Equipment Manufacturers’ Association, showcased current state of the art innovations, presented best-practice use cases and gave a far-reaching outlook into the future of a sustainable printing industry.
Valuable knowledge transfer
The extensive supporting programme with its five high-calibre special forums drupa cube, drupa next age (dna) and the Touchpoints Packaging, Textile and Sustainability was very well received. In times of constant change and the resulting new business models, they ensured an intensive transfer of knowledge and provided important guidance. Together with its partners, drupa focused on impressive industry expertise and the future topics of its target groups. Guided tours on various key topics rounded off the trade fair experience.
The next drupa will be held in 2028.
